Saturday, May 15, 2010

The Green Energy Group

The Green Energy Group has been launched because the environmental and sustainability agenda is changing daily and organisations large and small, in all sectors, need to be constantly aware of the changing impact of that agenda on their business, their customers, their suppliers, their employees and all their wider stakeholders.

There is also a real need for business to demonstrate an understanding of and sensitivity to environmental and sustainability issues through communications programmes, internally and externally - and to capitalise on positive initiatives.

They may already be well down the road with green policies, products or services or they might be actively involved in emerging technologies - in an increasingly accountable world, it is critical to communicate these positive initiatives to all relevant audiences.

For companies operating in sensitive areas, perhaps facing consumer backlash or negative legislation, countering with positive campaigning has never been more critical.

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